In 2017, the average consumer spends more time every day using mobile apps (198 minutes) than they do watching TV (168 minutes). Given the surge in Smartphone adoption in recent years, it’s easy to see why marketers view mobile apps as a goldmine. However, revenue doesn’t come as a direct result of building an awesome app. If you want to generate money, you need to learn how to market your app effectively. Facebook ads can drive highly targeted traffic to your app’s product page, and if you’ve optimized the page appropriately, this will result in a high conversion rate and profitable ROI. This is easier said than done. When marketing a mobile app, you may find yourself basing strategic decisions on assumptions. Unfortunately, an assumption-driven approach to marketing is like taking stabs in the dark and praying for success. By putting your assumptions to the test and letting the data guide your decision-making process, you’ll stand a much better chance of finding the r...