“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you . . .” – Duane Forrester,  The purpose of marketing is not merely to display the value of your brand and its offerings; it also serves to set your company apart from all competitors within the industry. There are a variety of tactics, strategies and ploys to achieving this goal; one of the most prosperous, however, is to outrank them on Google. Any marketer can tell you that obtaining meaningful rankings on Google is essentially the new age version of striking gold; ridiculously hard to do, but oh so worth it when it does. While snagging that No. 1 slot on Google might feel like a fool’s errand at times, it is completely possible. If you are tired of playing second fiddle to your rivals in the SERPs, then get ready to buckle down and apply these methods so you can outrank your com...