In the past, businesses discussed their interactions with customers in terms of “customer service.” However, that phraseology is archaic in today’s world where there are dozens of different touch points where customers can interact with businesses. Instead, the idea of “customer engagement” has been popularized. And while it may seem like nothing more than a tweak in semantics, it’s actually a totally different approach to interacting with and serving customers. What’s the Hold Up? Customer engagement strategies are designed with the intention of providing positive, cohesive interactions with customers, regardless of when or where they’re engaged. But if your business is like most, it struggles with the ability to maximize customer engagement. What exactly is holding you back? According to Zoom Data, which develops robust analytics and big data visualization tools, there are three pain points that every organization faces when trying to improve customer engagement. They are...