If “growth hacking” is something that you “sort of heard of,” but dismissed it quickly because you thought it’s for bigger companies, let me correct you right now. You NEED a growth hacker, irrespective of the size of your company. And no, not because it’s trendy. Because it’s the norm. Let’s see why. What is a growth hacker? The term was coined in 2010 by Sean Ellis who is now, as you might expect, the founder of GrowthHackers.com. But before he founded GrowthHackers, he helped a lot of other companies like DropBox and Eventbrite grow. According to Neil Patel, Sean Ellis coined the term out of frustration. He wanted to hire someone to replace him. And he got marketers. But he wanted something else. He wanted growth hackers. In Ellis’ own words, “a growth hacker is a person whose true north is growth.” The difference between growth hackers and marketers Just recently, Coca-Cola’s CMO (chief marketing officer) retired. After a four-decade career in the company, thi...