“Always be relevant, create relevant campaigns, and give the user the answer to [their] query as precisely as you can,” — Marko Kvesic, online marketing manager at Gotraffic As a small business owner, you must carefully consider where each of your marketing dollars goes. Not a penny can go to waste if you plan on making it past your first few years of operation. The good news is that most entrepreneurs and SMB operators have a good idea about where their marketing budget should be allocated to obtain the highest ROI. The bad news is that a large portion of these self-starters has a tenuous grasp on how to implement these strategies successfully. Pay-per-click advertising (PPC) is one of the most popular modalities for businesses to leverage online. PPC is popular because when executed correctly, it’s insanely effective. When created for the audience you have in mind, PPC adverts provide stellar targeting capabilities to drive the most relevant traffic to your site; ma...