Website and blog search engine optimization are a crucial part of digital marketing. Consequently, you’ll rarely hear marketers say they don’t really care about SEO. Still, caring isn’t always being good at it. The SEO game changes constantly and so should your SEO tactics. This is why it’s immensely puzzling to me when I still see marketers speaking about buying backlinks and stuffing their very short blog posts with keywords. It’s 2017, for God’s sake! It’s the year when no one should doubt that content marketing and SEO go hand-in-hand. No one should be talking about black hat techniques anymore, but people still do. And these are just a few of the mistakes that could turn SEO into the worst faux pas of your marketing strategy. Let’s examine the matter closer. 8 SEO mistakes you should avoid at all costs First off, let’s take a look at the purpose of SEO: you want people to find you organically because you want to gain their business, right? None of the techniques ...