“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, bestselling author and internationally acclaimed keynote speaker As a business owner, the Internet demands that you create content. You must divulge your expertise through the written word, answer questions, address problems, and convince consumers that you are credible, honest and worthy of their time and resources. And you want Google to take notice too, obviously. Tell me if this sounds familiar: Intent on satiating the demands of prospective customers and digitally-powered Google bots, you pour your heart and soul into forging words into an artfully crafted masterpiece. You meticulously slave over every paragraph, search for the most authoritative links, and work to leverage only the most suitable terminology that will resonate with your audience. And then no reads it. No shares. Zero comments. Nothing. If you’ve been there, you are not alone. Your hards...